How To Research & Develop Your Accounting Services
Watch the video, listen to the audio or read the article.
How To Research & Develop Your Accounting Services
- Is there enough demand to justify offering the service?
- Do you have a deep understanding of what the customer “really wants and values”?
- Can you access the target market with your available resources, skills, and budget?
- Can you differentiate yourself from the competition?
- Can you (or someone in your org organization) deliver a high-quality service?
The Ultimate Free Guide to Starting & Growing An Accounting Business & Earning $200K/year
Should I Start An Accounting Firm?
Before spending time and money, make sure you really want to do this.
Check out the article / video / podcast about:
- 5 Things to consider before starting
- The Theory of Pii [Passion, Income, Impact]
How To Start An Accounting Firm
This is a summary and checklist of everything you need to do.
Check out the article / video / podcast about:
- Checklist for starting an accounting firm
Your Services
It’s to create and offer services that clients actually want.
Check out the article / video / podcast about:
- How to research and develop the best services to offer your clients
- Other revenue opportunities
Your Marketing
See the practical and ultra-effective marketing strategy I created specifically for growing an accounting business. Check out the article / video / podcast here.
If you want to develop your own marketing strategy, I have created a complete guide for accounting firms. Check out the article / video / podcast about:
Research
- Customer Research
- Competitor Research
- Unique Selling Proposition
Branding
- Branding
- Domain name
Website, Apps & Tools
- Website
- Trust Factors
- Apps & Tools
Promotion
- Funnels
- SEO
- Social Media Strategy
- Advertising
- Email Marketing
Your Operations
Check out the article / video / podcast about:
- Legal
- Funding
- Budget & Projections
Generalist Or Specialist
Who Will Deliver The Service?
Customer Research
Competitor Research
Unique Selling Proposition
Note: We have done a lot of research and created The Best Strategy + Website + Marketing tools for accounting businesses. Rapid launch. Low cost. All designed to work together. Check it out now. Or complete the form below to get more info. This article continues below.
The Ultimate Free Guide to Starting & Growing An Accounting Business & Earning $200K/year
Should I Start An Accounting Firm?
- Passion, income, impact (Theory Of Pii). Does setting up an accounting business meet this criteria for you?
- Services you can offer.
- Upfront costs.
- Certifications required.
- Pros & Cons of starting an accounting firm.
How To Start An Accounting Firm
- Form a corporation.
- Register with local and federal tax departments.
- Business licenses.
- Create a business plan (a simple one).
- Funding
- Shareholder or partner agreements
Your Services
- What is your USP (unique selling proposition)?
- Research your customers.
- Research your competitors.
- Finalize your services
- Set your pricing.
- Who will deliver the product?
Your Marketing
- What is your brand?
- Create a marketing plan.
- Promotion (free)
- Search engine optimization
- Organic social media promotion
- Forums and industry platforms
- Referrals
- Networking
- Collaborations
- Email marketing
- Freelance platforms
- Promotions (paid)
- Google ads
- Facebook ads
- Linkedin Ads
- Twitter Ads
- Pinterest Ads
- Landing pages & funnels
- Website
Your Operations
- Financial (accounting, banking, tax)
- Compliance
- Customer support systems
- Manufacturing / assembly / logistics
- Employee / freelancer hire & management
- Office setup / management